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Michael Vlassis
Writer
Founder – Dent2b & Global Dental Expansion Strategist
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Join date: Dec 3, 2025
Posts (8)
Jan 20, 2026 ∙ 2 min
Why Trade Shows Don’t Create Dental Partnerships (Structure Does)
Dental trade shows create introductions, not partnerships. Sustainable dealer relationships are built through structure, alignment, and clear expectations long after the booth is packed up.
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Jan 16, 2026 ∙ 2 min
“We’re Very Interested”: The Biggest Lie Told at Dental Trade Shows
At dental trade shows, interest is everywhere but commitment is rare. This article explains why “we’re very interested” usually leads nowhere and how brands and distributors can recognize real intent.
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Jan 13, 2026 ∙ 2 min
Why Most Dental Brands Don’t Have a Distribution Strategy (They Have Hope)
Most dental brands believe they have a distribution strategy, but in reality, they rely on hope, opportunistic deals, and reactive expansion. This article explains why that approach fails and what real strategy looks like.
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