At dental trade shows, interest is everywhere but commitment is rare. This article explains why “we’re very interested” usually leads nowhere and how brands and distributors can recognize real intent.

Most dental brands believe they have a distribution strategy, but in reality, they rely on hope, opportunistic deals, and reactive expansion. This article explains why that approach fails and what real strategy looks like.

The dental market is shifting. Dealers are no longer loyal to big brands by default. Rising prices, weak support and slow communication pushed them toward agile manufacturers who offer better margins, faster response and real partnership. A new era is forming where dealers hold the power, and brands that adapt will dominate the next decade.